Diversify: How to Get More Leads for Your Cleaning Business

If you’re running a cleaning business, you already know how important a steady stream of clients is. But here's the truth: relying on just one or two ways to get leads is risky. What if a platform changes its algorithm? What if a referral source dries up?

The answer? Diversify your lead generation.

When you spread your efforts across multiple channels, you reduce your risk and increase your chances of consistently booking new clients. Here’s how to do exactly that—step by step.

1. Optimize Your Online Presence

Make sure your website is easy to navigate, mobile-friendly, and optimized with local SEO. Claim and update your Google Business Profile, and ask for reviews.

2. Use Social Media Strategically

Post cleaning tips, before-and-after photos, and time-lapse videos. Reels and stories help build brand awareness and trust.

3. Run Targeted Ads

Use Facebook or Instagram ads to promote special offers in your local area. Even a small budget can go far with the right targeting.

4. Get Listed on Directories

Sites like Yelp, Thumbtack, Nextdoor, and Angi can bring in steady leads. Keep your profiles up to date with services, photos, and contact info.

5. Build Referral Networks

Partner with realtors, Airbnb hosts, and property managers. Offer referral bonuses to clients and even your own team members.

6. Leverage Local Marketing

Drop off flyers and business cards at cafes, barbershops, and salons. Attend community events and business meetups to network in person.

7. Use Email and Follow-Ups

Collect emails and send monthly tips, offers, and reminders. Don’t forget to follow up on past inquiries—many leads book after a second touch.

By spreading out your efforts, you protect your business from slow seasons and create more opportunities to grow. Stay consistent, stay visible, and leads will come from all directions.